G-Plan & Kofod Larsen
G-Plan was a range of furniture in the United Kingdom, produced by E Gomme Ltd of High Wycombe . In 1943, during World War II, furniture was part of rationing in the United Kingdom; the Board of Trade set up the Utility scheme which limited costs and the types of furniture on sale. A small number of simple designs were available in oak or mahogany. This scheme ended in December 1952. This, combined with the Festival of Britain led to a pent-up demand for more modern furniture. In 1953, Donald Gomme, the designer at E Gomme, decided to produce a range of modern furniture for the entire house which could be bought piece by piece according to budgets. Advertising was part of the plan from the beginning. The name was coined by Doris Gundry of the J. Walter Thompson advertising agency, and the furniture was advertised in magazines and in cinemas direct to the public. Designs were available for several years so people could collect them slowly. All furniture was marked ...